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Emilie Heathe | Creator Series Collaboration

Emilie Heathe are a gorgeous nail polish and lifestyle brand based in New York that I've had the pleasure of collaborating with to create some unique watercolor artworks for, illustrating my take on the brand. By focusing on the brands rich, jewel toned nail polish shade, Big Night Out, I was able to create a series of illustrations encapsulating the brands organic, clean and glamorous qualities with a surrealist twist. 

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''It is undeniable that Shaina Bains, a UK-based fashion illustrator extraordinaire, creates some gallery-worthy art. Her watercolors are sharp and refined, and her portfolio is extensive, rich with fashion, beauty, and lifestyle inspiration. When we first laid eyes on her work, we knew we had to work together.''

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Makeup Museum New York | Pink Jungle - Makeup in 1950's America Exhibition Poster


A very exciting project where I had the absolute pleasure of collaborating with leading fashion and celebrity make-up artist Rachel Goodwin for the launch of The Makeup Museums opening exhibition 'Pink Jungle - 1950's Makeup in America'. Through a bold, painterly, traditional fashion illustration inspired style I was able to bring Rachel's vision to life. Taking inspiration from the strong red lip and obviously made-up yet elegant eyes of the many leading ladies of that era. 


Exhibition Poster Design

Smoothease | Fantasie Lingerie

A series of illustration work created for the launch of Fantasie Lingerie’s AW19 new brief style ‘Smoothease’. The following artwork was created to be featured in John Lewis stores across the UK, illustrating the ‘one size fits all’ feature of the garment alongside a side profile illustration demonstrating the seamless nature of the brief. 

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Fantasie Lingerie | Swimwear Shapes

Body shape illustrations created for web usage and marketing purposed for several of the family of brands under the Wacoal Europe portfolio including Freya, Fantasie, Wacoal, b'tempt'd and Goddess. 

Elomi, Fantasie and Freya Lingerie | Seasonal Brochure Illustrations

The following illustrations were created to be featured in the seasonal brochures for Fantasie, Elomi and Freya Lingerie - three of the nine brands featured within the Wacoal Europe portfolio. The page ‘Bra Shapes Explained’ illustrates the various different bra styles and shapes available within each of brands seasonal collection. Through the use of illustration I was able present a fresh brand approach to the seasonal brochures whilst also staying in theme with each brand and communicating the technicalities of each of style available. 

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Fantasie and Freya Lingerie | John Lewis Guide Book

The following Brand Guide Book was created as a piece of training material for bra fitters in John Lewis Stores across the UK. Through the use of both hand-drawn and digital illustration, the guide book assists fitters with the bra fitting process as well as understanding both the Fantasie and Freya brand history, brand values, target customer and the difference between a good fitting and bad fitting bra along with suggestions for your breast shape. 


Milk X Magazine Hong Kong | May 2018 Feature

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Fashion Illustrations created for Milk X Magazine Hong Kong's 2018 May edit titled ''Make Fashion Great Again''. 

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