John Lewis Brand Guide

Freya Lingerie

The following Brand Guide Book was created as a piece of training material for bra fitters across John Lewis Stores in the UK. Through the use of illustration the guide book assists fitters with the bra fitting process. Helping to differentiate between different breast and bra shapes. Additionally, the guide outlines the brand and its history, brand values, target customer and the difference between a good fitting and bad fitting bra alongside suggestions for you breast shape. 

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All Bra Illustrations.jpg
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All Pages

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