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John Lewis Brand Guide

Fantasie Lingerie

The following Brand Guide Book was created as a piece of training material for bra fitters in John Lewis Stores across the UK. Through the use of both hand-drawn and digital illustration, the guide book assists fitters with the bra fitting process as well as understanding the Fantasie brand and its history, brand values, target customer and the difference between a good fitting and bad fitting bra alongside suggestions for you breast shape. 

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All Pages

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