During my time working for leading global lingerie and swimwear company Wacoal Europe, I assisted the marketing manager during the production of the seasonal brochures and point of sale marketing material for a family of 9 brands featured within the Wacoal portfolio. Each with their own personality and position within the market. I also assisted with freelance projects, creating illustration work for different departments within the company.
Smoothease | Fantasie Lingerie
A series of illustration work created for the launch of Fantasie Lingerie’s AW19 new brief style ‘Smoothease’. The following artwork was created to be featured in John Lewis stores across the UK, illustrating the ‘one size fits all’ feature of the garment alongside a side profile illustration demonstrating the seamless nature of the brief. (Scroll for gallery)
Fantasie Lingerie | Swimwear Shapes
Body shape illustrations created for web usage and marketing purposes for several of the family of brands under the Wacoal Europe portfolio. Including Freya, Fantasie, Wacoal, b'tempt'd and Goddess.
Fantasie and Freya Lingerie | John Lewis Guide Book
The following Brand Guide Book was created as a piece of training material for bra fitters in John Lewis Stores across the UK. Through the use of both hand-drawn and digital illustration, the guide book assists fitters with the bra fitting process as well as understanding both the Fantasie and Freya brand history, brand values, target customer and the difference between a good fitting and bad fitting bra along with suggestions for your breast shape. (Scroll for gallery)
Elomi, Fantasie and Freya Lingerie | Seasonal Brochure Illustrations
The following illustrations were created to be featured in the seasonal brochures for Fantasie, Elomi and Freya Lingerie - three of the nine brands featured within the Wacoal Europe portfolio. The page ‘Bra Shapes Explained’ illustrates the various different bra styles and shapes available within each of brands seasonal collection. Through the use of illustration I was able present a fresh brand approach to the seasonal brochures whilst also staying in theme with each brand and communicating the technicalities of each of style available. (Scroll for gallery)