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Emilie Heathe | Creator Series Collaboration

Shaina Bains creating watercolour and ink illustrations for Emilie Heathe Creator Series collaboration

Emilie Heathe is a New York-based nail polish and lifestyle brand. I collaborated with them on their Creator Series, an ongoing project spotlighting creators the brand has worked with or long admired.

Gallery

By focusing on the brands rich, jewel toned nail polish shade, Big Night Out, I was able to create a series of water colour and ink illustrations encapsulating the brands organic, clean and luxurious qualities with a unique surrealist twist. 

Alongside illustrating the most gorgeous bottle and packaging design, whilst brainstorming ideas for the series, I decided to focus on the ingredient Bamboo which is used in Emilie Heathe's products for its anti-inflammatory, strengthening and soothing properties. I also incorporated a deep earthy green shade into my chosen colour palette which helped to reinforce the raw and organic nature of the brand from my viewpoint.

Emilie Heathe Creator Series animated social media illustration in watercolour and ink style

Social Media

Through the week long feature of my collaboration with the brand, my artwork was featured across Emilie Heathes socials in the form of feed posts, stories, highlights and reels. I also had the pleasure of answering a Q & A with the brand as well as giving some background to my craft and all the things that have inspired me and continue to along my creative journey. You can check out the full feature on their Instagram and blog post linked below!

Social media content created for Emilie Heathe Creator Series collaboration in watercolour and ink
Social media content created for Emilie Heathe Creator Series collaboration in watercolour and ink
Social media content created for Emilie Heathe Creator Series collaboration in watercolour and ink

''It is undeniable that Shaina Bains, a UK-based fashion illustrator extraordinaire, creates some gallery-worthy art. When we first laid eyes on her work, we knew we had to work together.'' 

 

- Emilie Heathe

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