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SUSHISAMBA
Concept Project
 

This self-initiated concept project explores how bespoke illustration could be used across the SUSHISAMBA brand experience, from digital storytelling and social content to guest-facing touchpoints such as matchboxes, menus, and chopstick holders.

Hand-painted illustration of samba dancers inspired by the energy, movement, and atmosphere of the SUSHISAMBA experience.

The Illustrations
 

The project began with a series of hand-painted illustrations inspired by SUSHISAMBA’s interiors, atmosphere, energy and vibe.

Hand-painted watercolour illustration of the Samba Room at SUSHISAMBA Heron Tower. Restaurant and hospitality branding and illustration.

Digital Applications

I explored how the illustrations could live across digital platforms, creating visual moments for web, social and campaign storytelling.

Hand-painted watercolour illustration of the Samba Room at SUSHISAMBA Heron Tower. Restaurant and hospitality branding and illustration.
Website concept featuring custom chef and bartender illustrations integrated into the SUSHISAMBA digital experience.
Website concept featuring custom samba dancer illustrations integrated into the SUSHISAMBA digital experience.

Social Content & Animation

Extending the illustrations beyond still imagery through social content and animation concepts designed to enhance storytelling and create engaging brand moments.

Instagram grid concept showcasing bespoke illustrations and social content created for the SUSHISAMBA brand experience.

Guest Experience Touchpoints

I then developed the artwork into physical guest touchpoints, showing how illustration can extend beyond the screen and become part of the dining experience.

Custom illustrated matchbox designs created as part of a SUSHISAMBA brand experience concept.
Custom illustrated matchbox designs created as part of a SUSHISAMBA brand experience concept.
Custom illustrated matchbox designs created as part of a SUSHISAMBA brand experience concept.
Custom illustrated matchbox designs created as part of a SUSHISAMBA brand experience concept.

Examples include match box designs and chopstick holders as guest take aways.

Full Brand Eco System

The final concept brings the full creative system together, showing how one illustration style can be adapted across multiple brand moments while still feeling cohesive and distinctive.

Brand & Visual Identity Ecosystem Bringing together illustration, visual identity, and guest experience touchpoints to explore how bespoke artwork can support a cohesive and memorable brand experience.

This is a self-initiated concept project and is not affiliated with SUSHISAMBA.


For illustration, hospitality, and brand experience enquiries, please get in touch.

Work with me

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