WACOAL EUROPE
A collection of illustration work created across several brands within the Wacoal Europe portfolio, including training guides and seasonal brochures.
FANTASIE | SMOOTHEASE
A series of illustration work created for the launch of Fantasie Lingerie’s AW19 new brief style ‘Smoothease’.
The following artwork was created to be featured in John Lewis stores across the UK, illustrating the ‘one size fits all’ feature of the garment alongside a side profile illustration demonstrating the seamless nature of the brief.
Fantasie Lingerie | Swimwear Shapes
Body shape illustrations created for web usage and marketing purposes for several of the family of brands under the Wacoal Europe portfolio. Including Freya, Fantasie, Wacoal, b'tempt'd and Goddess.
Fantasie and Freya Lingerie | John Lewis Guide Book
Created as training material for bra fitters in John Lewis stores across the UK, this Brand Guide Book supports the bra-fitting process through a mix of hand-drawn and digital illustration. It introduces Fantasie and Freya’s brand history, values, and target customer, and clearly explains the difference between a good and bad fit, with guidance tailored to different breast shapes.
Seasonal Brochure Illustrations
Illustrations created for the seasonal brochures of Fantasie, Elomi, and Freya Lingerie-three of the nine brands within the Wacoal Europe portfolio. The Bra Shapes Explained page visually communicates the range of bra styles within each seasonal collection. Illustration was used to introduce a fresh, contemporary approach while remaining aligned with each brand’s identity and clearly conveying the technical differences between styles.
